Course Curriculum
Welcome
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Lesson 1: Why do you exist?
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Lesson 2: What do you want to be known for?
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Lesson 3: What is your Brand Personality
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Lesson 4: What is your Organizational Lexicon?
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Lesson 5: What are your organizational goals and marketing objectives?
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Lesson 6: Who are your believers?
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Lesson 7: Who is your ideal supporter?
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Lesson 8: How will you let people know what you want to be known for?
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Lesson 9: How will you get people to understand what you do?
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Lesson 10: How will you get people to engage with what you do?
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Lesson 11: How will you tell your story?
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Lesson 12: How will you socialize your message?
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