Erica Mills Barnhart is the Founder & CEO of Claxon, a company dedicated to teaching nonprofits how to market their mission. Her clients have included the Bill & Melinda Gates Foundation, PATH, Bellingham Food Bank, Group Health Foundation, King County Library System, and hundreds more. She hosts the Marketing for Good podcast. She is the author of Pitchfalls: why bad pitches happen to good people and the inventor of The Wordifier. She wrote the Stanford Social Innovation Review article, Great mission. Bad statement. Why the social sector should worry about words, which was one of the top read articles of 2016. Erica is a Teaching Professor at the University of Washington’s Evans School of Public Policy & Governance, where she co-directs the Nancy Bell Evans Center on Nonprofits & Philanthropy.