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The Complete Nonprofit Marketing Course
Welcome
What to expect in this course
About the instructor
Lesson 1: Why do you exist?
Learning Objectives
Prep Work
Video Lecture (13:41)
Assignments
Optional Reading
Quiz 1
Lesson 2: What do you want to be known for?
Learning Objectives
Prep Work
Video Lecture (13:11)
Assignments
Optional Reading
Quiz 2
Lesson 3: What is your Brand Personality
Learning Objectives
Prep Work
Video Lecture (9:17)
Assignments
Optional Reading
Quiz 3
Lesson 4: What is your Organizational Lexicon?
Learning Objectives
Prep Work
Video Lecture (12:32)
Assignments
Optional Reading
Quiz 4
Lesson 5: What are your organizational goals and marketing objectives?
Learning Objectives
Prep Work
Video Lecture (10:21)
Assignments
Optional Reading
Quiz 5
Lesson 6: Who are your believers?
Learning Objectives
Prep Work
Video Lecture (13:54)
Assignments
Optional Reading
Quiz 6
Lesson 7: Who is your ideal supporter?
Learning Objectives
Prep Work
Video Lecture (11:05)
Assignments
Optional Reading
Quiz 7
Lesson 8: How will you let people know what you want to be known for?
Learning Objectives
Prep Work
Video Lecture (15:16)
Assignments
Optional Reading
Quiz 8
Lesson 9: How will you get people to understand what you do?
Learning Objectives
Prep Work
Video Lecture (10:25)
Assignments
Optional Reading
Quiz 9
Lesson 10: How will you get people to engage with what you do?
Learning Objectives
Prep Work
Video Lecture (11:17)
Assignments
Optional Reading
Quiz 10
Lesson 11: How will you tell your story?
Learning Objectives
Prep Work
Video Lecture (11:45)
Assignments
Optional Readings
Quiz 11
Lesson 12: How will you socialize your message?
Learning Objectives
Prep Work
Video Lecture (10:57)
Assignments
Optional Readings
Quiz 12
Learning Objectives
Learning Objectives
Create a Belief Proposition
Understand the role of Vision and Mission Statements
Know your values
Complete and Continue